FORM OVER FUNCTION
McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice.
Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero’s De Finibus Bonorum et Malorum for use in a type specimen book. Those with an eye for detail may have caught a tribute to the classic text in an episode.
Vivienne Wolfe
Among design professionals
So when is it okay to use lorem ipsum? First, lorem ipsum works well for staging. It’s like the props in a furniture store—filler text makes it look like someone is home. The same Wordpress template might eventually be home to a fitness blog, website, or the online journal of a cupcake fanatic.
BECAUSE IT'S THE INTERNET
Second, use lorem ipsum if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best, however, like Karen.
The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn’t distract from the layout. A practice not without controversy, laying out pages with meaningless filler text can be very useful when.
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Malorum use in a type or specimen
And that’s why a 15th century typesetter might have scrambled a passage of Cicero; he wanted people to focus on his fonts, to imagine their own content on the pages. He wanted people to see.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper.
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